And when you find the perfect data-focused tool, it may lack creative templates or design capabilities.īecause this article’s focused on email marketing tools - not just software - you’ll get more than a regurgitated list of the same heavy hitters. ![]() Advanced deliverability metrics - like why some emails didn’t send or IP scoring reports - often require upgrades or additional tools. Most email software providers don’t include everything you need to run your email marketing team effectively. Email marketing tools are ESPs plus guides, archives, and add-on software that help level-up your email marketing game. ![]() Email marketing software means all-in-one ESPs.That’s not how marketers use the two terms in conversation, though. On a technical level, email marketing tools and email software are … the same thing. Here’s how they define email marketing software, make decisions, and which tools they prefer. We surveyed several expert email marketers about the email marketing service providers (ESPs) they love and loathe. ![]() You need email marketing tools to send messages to thousands at a time, automate sends, run A/B tests, develop drip campaigns, understand email deliverability and inbox placement, and much more.
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